Ask anyone sober or drunk and they'll tell you there's no shortage of beer offerings at the corner store or at bars and nightclub's. But the folks at the Belikin Brewery - who already bottle 6 beers - think there's a market niche that hasn't been filled. It's for a light beer, targeting the health conscious market who are watching their calorie intake. And, so, enter Belikin Light beer, which is being introduced to the market at the beginning of July.
Makes marketing sense, but for the folks who already produce regular Belikin Beer, Belikin Stout, Belikin Premium, Guinness Stout, Landshark Lager, Lighthouse Beer, Chocolate Stout and Sorrel Stout, while also importing Amstel Brite, Heineken, and Redstripe - do they really need another beer? Or are they seeking complete domination of the beer market? That's what we asked the brew master at the official launch of the Belikin Light today. Here's what he had to say about this new beer, and why adults may want to try it:
Daniel Ortiz
"Why would I want to switch over to the light or try out the light?"
Nolan Michael - Brewmaster, Belize Brewing Company
"Well if you are a regular beer drinker and that's what you enjoy we advise you please continue to enjoy that. I enjoy all brand categories. What we found is that there was a gap, there was a certain segment in our Belizean community and throughout worldwide that there is a conscious movement towards a choice lifestyle and active life style but those people, they still enjoy a beer. However, they are also conscious about the calorie intake that they are taking in with that consumption. so in order for us to fill that market gap we decided that we would produce Belikin light which in Belikin light you still get the same great flavor profile of a Belikin beer but with a reduce calorie intake."
"It will be available country wide at the beginning of July. Our sales people and our distribution system it is moving through our distribution system as we speak so it will be available in stores country wide at the beginning of July in fresh on time delivery for our customers and consumers to have their choice."
Daniel Ortiz
"Is it a situation where Belize Brewing Company is trying to control the entire market share or access in Belize for beer drinkers?"
Nolan Michael - Brewmaster, Belize Brewing Company
"Our strategy has absolutely nothing to do with control of the beer market. Our entire strategy is offering customers and consumers a choice. We would like to have a beer offering, or a product offering in every single category and every single beer style, that's my ambition, if I know I am a beer drinker, I would like to have a beer to consume in any type of beer style depending on what I am feeling every day. This is about service, this is about delivery of quality products to our customers and consumers and we want the ability in our portfolio to offer that to our customers and consumers. That is our strategy. I can assure you we are not stopping at this one product offering, there will be more. We are going to develop more and offer in as many product categories as we possibly can."
Counting the seasonal brews, this is the company's 12th beverage brand. We stress beer - including this light beer - is for adults, not children.
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