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It's called a Real -Time Marketing Masterclass - which looks at opportunities presented by the internet and social media. The high powered guest speaker was David Meerman Scott -who has presented at similar events in over twenty countries. The BTIA's Efren Perez told us what they hope to get out of it:..

Efren Perez, BTIA
"Today's seminar is really focused on marketing and public relations. One of the main things we are looking at is trying to enhance. The quality and the level of marketing and public relations that we do - for companies to realize what is going out in the real world - what we are competing against, what are some of larger successful larger companies in the world are doing and how they are reacting to negative publicity and positive and making positive out of it."

"We have this presenter that we brought in David Meerman Scott, who is presenting on 3 different topics; content marketing, daily websites, videos and really the content and we are also doing real-time marketing and PR looking at how you can respond to negative publicity and the we are looking at the final segment which will be social media; looking at your twitter, looking at your Facebook and how you can be very active in that."

"Basically what we are doing is we have 3 panels also of local and international presenters who are actually sharing ideas, best practices that they've encountered - really kind of opening the eyes of people to get a little bit more information and knowledge on how to improve business and increase revenue of course."

"For us it started really as a marketing tool for the industry - tourism industry specifically, but it has really expanded greater than that. We have a wide cross section of participants from Corozal to Punta Gorda. We seated at least 290 people at this event today. We are definitely looking forward to making another one of this which helps businesses in Belize to improve the quality of services."