Tonight, a small contingent of Canadian Tourism Industry professionals is in Belize to experience what the Belize tourism package has to offer. Canadian tourists are a major marketing target for the BTB because they contribute significantly to the annual numbers for overnight visitors.
And so today, when they arrived at the PGIA, 7News spoke to them about the importance of experiencing Belize as opposed to just reading about it in some tourism article. Here's what they told us.
Alyssa Carnegie - Marketing Director, BTB
"They are here to actually familiarize themselves with the Belize product and to get to know a little bit more about Belize. And to know what we have to offer so that they can better sell that to Canadian residents and potential visitors from Canada in the future. So it's really important because a lot of people are booking their vacation by travel agents. A lot of people anticipate that it's just to log on and go to a website and book their website. But that's not necessarily true. A lot of people use travel agents because they trust what their travel agents have to tell them. So it's important that these travel agents are familiar and know the product that they are selling as well. You wouldn't be a sales person and not know what you're selling. So it's important for them. The destination has also developed quite extensively. Belize has become very sexy and lots of new developments happening and they want to get to know that. They want to experience it and get to see what it's like firsthand."
Rene McKinnon - Canadian Travel Agent
"Being in the country is really important. You can be in the travel and you can read about it and talk about it but you have to be here to experience it and that is the huge benefit we have by being here today."
The Canadians will be in Belize for a week.
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