7 News Belize

BTB’s Local Launch of “Discover How To Be”
posted (September 11, 2013)
In January, the Belize Tourism Board re-branded it's marketing identity with the launch of a new campaign complete with re-designed logo and theme, which urges visitors to "Discover How To Be." A promotional video was launched simultaneously, but the BTB and its marketing partner Olson had to get clearances for the images and the music – which seemed to take an awful long time. But, just in time for September, the video was released in Belize today. Built around Honduran Aurelio Martinez's song, Santo Negro – produce by Benque VIEJO'S StonEtree records, the BTB says, quote, "The images are authentic, unaltered and profound." "

The video is available on the BTB website.


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7 News Belize