Kim Barrow's 11 page spread in Harper's Bazaar Interiors was launched last night at the opening of BETEX. Wait, did we say Kim Barrow's spread? Sorry, that's our bad! A release from the BTB says the spread, quote, "showcases the beauty of Belize." The official spiel reads thusly:
"it gives readers a closer look at the simplistic, yet cultured lifestyle of Belizeans, depicted through the eyes of Mrs. Kim Simplis Barrow."
Wow, and here we were, thinking (simplistically of course) that self-promotion had somehow magically blended with tourist promotion.
The magazine features Victoria House, El Secreto, Cayo Espanto, Turtle Inn, Silk Cayes & Splash Dive Center, Lamanai Archeological Site and Lamanai Outpost.
And how much did it cost? The release says, quote, "Similar to what we do with dozens of publications every year, the BTB provided local in country support to Harper's Bazaar Interiors, at a cost of $25,000 US dollars. Director of Marketing Alyssa Carnegie, is quoted as saying "If we were to pay for an advertisement of this nature, it would have cost us over $400,000 US dollars, and for this reason BTB welcomes low-cost high value opportunities."
We note that the US East coast, which is Belize's number one tourist market is where you're least likely to find a copy of Harpers Bazaar interiors on bookshelves. The magazine is available primarily across the Gulf of the US, with regional distribution in the United Arab Emirates, Oman, Qatar, Bahrain, Kuwait, and Lebanon.
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