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The Belize Tourism Industry Association held its 30th Bi-Annual General Meeting today at the Princess Hotel. The meeting, which was attended by members from across the country, touched topics such as the core importance of customer service from upper management to frontline staff and the importance of teamwork. It was an all-day event - and we stopped in this morning.

John Burgos – Executive Director

"We have the BTB as I mentioned before, we're going to be doing a proposal for the final destination chapters. Currently we're officially launching the local ad campaign. With the slogan, discover how to be a Belizean traveller and you can sign on for the hashtag #belizeantraveller. We already sent the information, you should be able to sign on basically we want you guys to be able to provide packages to promote local businesses. In other words your family, teenagers, who ever is going to be able to travel country wide this year, especially during the slow season. The good part about this campaign is that it's not only focused for this year, it's going to lead on for the next 2 to 3 years - so it's going to be rolling over. It's starting right now and it's going to rolling over for the next year and year to follow as well. With destination Belize 2016, we are very close in finalising that new partnership with McNab publishing and the BTB by next month. Next month we should have something more conclusive and of course BPEX - after the convention of Belize we're going to move on to BPEX. We're basically discuss and see what will be the way forward with regards to BPEX. Basically we want to look at it more in depth and to see how we can improve so that the people coming to Belize can benefit more and the people from Belize representing and meeting with these individuals are going to be able to benefit more as well."