Our next story is about rum – but in no way is it promoting drinking. That said, there's no denying that the sugar cane alcohol is a major part of Belize's tourism product, and, again, this year, just in time for September, Travellers Liquors has launched Fiesta Rum. This is a follow up on last year's release of "Belizean Rum." Now Fiesta Rum is the first we know of with a celebrity tie-in. The celebrity in question is DJ Dalla – and he launched the blended spice rum today at Traveller's headquarters:

We stress alcohol consumption is for adults.