Back in September and December, Bowen & Bowen customers surely noticed that there was a shortage plastic bottle soft drinks and Belikin Beers. Those 2 months, especially December, that kind of thing is more than an inconvenience because the consumption of those products increases drastically.
Well, today, Bowen and Bowen launched it's new Bottling Plant, a 40 million dollar investment to ensure that shortages like what happened last year will be a thing of the past. It was an event where major Government Representatives were present for it's unveiling. Today, we spoke with the President and CEO of Bowen and Bowen about the new plant:
Michael Bowen - President/CEO, Bowen & Bowen LTD
"This represents 4 yrs. ago we made a plan, an integrated investment plan as I made reference to in my speech and this is coming to the end of our investment plan by the middle of this year. This represents a major monetary investment as well as time and capital as well as thinking and process for all of our consumers for making sure we always satisfy demand."
Daniel Ortiz
"Sir, so what does this facility do for you all and what is the value of it? What does it cost you all to be at this point where it's now mass producing?"
Michael Bowen - President/CEO, Bowen & Bowen LTD
"To me this represents more than just a capacity to bottle more beverages. It also adds the stability to order more portfolios to our products. the investment overall in this facility is we had a budget of 40 million dollars for this facility but its only part of our greater investment products or overall production for not only Coca Cola but for Crystal Water, Belikin Beer and for all of our products from Bowen & Bowen."
Daniel Ortiz
"What is the capacity that it is known able to produce daily for you all, in terms of products?"
Michael Bowen - President/CEO, Bowen & Bowen LTD
"This line can do 22 thousand bottles per hour. At this moment in time we can produce all of our capacity within one shift in one week but it allows us ample capacity to continue to grow and add more portfolios to our product line."
Daniel Ortiz
"Sir, we've have also notice that for our Christmas celebrations you all launched that promotion where you sold 20% more in a bottle of soft drink keeping it at the same price. Why such a generous....?"
Michael Bowen - President/CEO, Bowen & Bowen LTD
"Bowen & Bowen has had an investment strategy of adding value to our Belizean consumers, way back from 2010 when we did the 12 ounce coke when we reduced the price to a $1.25 to $1.00. We reduce the half liter coke from $1.50 to $1.25, so this is just part of a bigger investment strategy and this is not just a promotion but it's a long term investment portfolio. So this is 600 ml that's replacing the 500 ml before 20% more for the same price."
We hope to take you back inside that new Bottling Plant to show you how this new investment will assist the company to serve you better.
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