A two-day event geared at enhancing the online presence of tourism stakeholders concluded earlier this afternoon at the Biltmore Plaza. The initiative known as the Digital Marketing Summit has been spearheaded by the Belize Tourism Board for the past two years. Nearly 150 persons attended the event and learned more about topics like: Digital Content Strategy, Creative Strategy, Travel Trade in Digital, Insights and Video Marketing. The discussions were facilitated by international leaders in the digital marketing field including experts in creative marketing strategy. The event was also joined by a member of one of the leading online booking sites- Expedia. We learnt more about the summit this morning and its relevance to today's modern world.
Minor Larrieu, Digital Marketing Mgr., BTB
"We have a lot of hotel airs and tour operators in the room learning and it's going to inspire them to do a lot more with the resources they have with the new technology available and also to challenge them to have a stronger online presence."
Michael Chatfield, Creative Strategist, Presenter
"Last year at the digital marketing summit I presenting destructive creative strategies, it was called 'rock the boat'. It was all about standing out, being different and changing the game in your favor. This year is all about the fundamentals. So we're actually backing up and we're going to talk about mastering the fundamentals of branding in order to lay the baseline foundation of what you need to be thinking about to be successful in the digital era. It will be primarily digitally based but it will be able to apply to all aspects of building and managing your brand."
Emanuel Pech
"The era of digital media, especially social media, is one of those things that is very fast and it's evolving. How do organizations follow up with that? How do they keep up?"
Minor Larrieu, Digital Marketing Mgr., BTB
"Well that's one of the things that we'll be talking about this morning in today's segment during the social media, because you're right it's something that's very quick evolving but you have to ensure that, one you have a digital strategy put in place so that you don't get lost and you don't waste 10 hours on Facebook achieving nothing. Yesterday's presentation focused on 5 key insights on how to measure success because you have to be able to quantify what you're doing. You have to have a road map to follow because you can easily spend all day on Facebook and get nothing done."
Emanuel Pech
"What is some of the feedback that you are getting from the travelers that tap into Expedia? Do people want to come to Belize?"
Raul Mamani Sr., Business Dev., Expedia
"Eastern millenniums is an extremely important group of demographic now. People that are 35 are starting to get their spending dollars out there and they want new experiences. They want new places to go, and as you know with all the things going on in the world now, people are changing their views from those traditional places to go and trying to find options. It will be great if people can find out about Belize."
The Belize Tourism Board has been hosting this event for the past two years.
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