And, success is online marketing is one of the reasons Belize’s overnight tourism numbers continue to look up. The latest figures released by the BTB show an amazing increase in April, with 24.2% more overnight arrivals when compared to 2016. June also showed strong growth with a 10% increase over last year. That averages out to a strong 7.8% increase over the second quarter of 2017.

And while June saw more overnight visitors than any other June on record - as good as all that was for overnight tourism, it was equally bad, or worse for cruise tourism. June saw only 13 cruise calls, and just over 47,000 cruise passengers - which is down 28% from last year.

And so while second quarter arrivals were down, there has been an overall increase of 3.1% in total cruise passenger arrivals so far in 2017.